Exercise 2

For this exercise I needed to take a photograph of demonstrating evidence of action.

For this shot I chose to use a wine bottle dripping wine onto a shiny surface.  I tried several shots and a lot of them were pretty uninteresting this on is the best of the bunch.  I tried to focus on the wine dripping from the rim and let the rest of the photograph drop out of focus.

1/60, F5.6, ISO 800

I then had to think of concepts in advertising that are regularly depicted but cannot be shown directly.

For health products people are often used showing fitness and well being (smiling laughing etc).
Adverts for alcoholic drinks often show people having a good time in a public place.
Fitness products concentrate on outdoor shots often in sunshine. 
Postal services advertising efficiency by showing a parcel dropping through a door.
Anything that needs to demonstrate speed will use a fast object such Usain Bolt advertising fast broadband.

Objects that are used in advertising insurance:

Bulldog
Strong buildings/Pillars
Jigsaw pieces
Three little piggies